In April we will be headed to the SCAA show in Seattle. This is a very different show than the Coffee Fest shows we attend three times a year.
Frankly, for us this show is usually not as profitable as some of the others. That does not mean it is not important however.
What I like about SCAA is that the show has a variety of roasters, green importers, equipment providers and other unique items to the coffee industry. This a great time for us to see where the industry is headed. Taking advantage of the various speeches and seminars can be incredibly valuable as well.
If you make it to the show in April come say Hi!
