Facebook Advertising

Have you ever tried advertising on Facebook?  Neither had we until a couple weeks ago.  It was an interesting experiment.  I tried two different ads.  The first was to introduce us to people who had not liked out page yet.   That was pretty successful.

The second was website conversions.  That one is a little tougher.  Apparently, it is designed to show the ad and convince people that they should visit your website.  There are a ton of analytics that both Google and Facebook provide.   These analytics show you when and where the customer visited.

The big issue is if these are people clicking because they have a genuine need for information.  After all, that is what the goal is and what you pay for.

I'll be tracking this in the next couple weeks to see what happens.

New Mobile Ready Website for SelbySoft

Well, we finally did it!  The guys here spent the last month or so putting a new website together for SelbySoft.  Part of the primary reason for a new site was to meet the new standards that Google is pushing for mobile ready websites.

Google is now really looking to see if your website is Mobile Ready.   They even have a cool tool that is available to test your site with.

Test your site here:  https://www.google.com/webmasters/tools/mobile-friendly/

Go check out the new site and let us know what you think! 

SP-1 for Coffee

One of the things we promote is a Zero Training interface.  Graphics make things easier!  

Did you know you can customize the pictures?

Coffee Fest Chicago Passes

Coming to Chicago for Coffee Fest in June?

So are we!  We will be in booth 500 June 5th-7th.  Come see us at Navy Pier.

If you need a pass,  give us a call or email and we can get you a discounted pass.

We will also be the Official Point of Sale system for America's Best Coffeehouse Competition.

Come and see Mike give his speech on tracking sales with technology on Saturday as well.

SCAA Show in Seattle

Jordan and I recently finished the SCAA show in Seattle. 

Even though it is my eighth or ninth SCAA, it still amazes me how large it is. . This show brought about 8,500 attendees and over 2,000 exhibitors to Seattle. 

Social media

What do you use for social media?  There are a ton of different sites out there. 

Do you prefer picture oriented sites such as instagram and pinterest or forum oriented sites like Facebook and Twitter?

SelbySoft Integration

I just finished talking with a potential customer of ours about integrating a point of sale into a location.   One of the questions they asked about was the process.

A proper setup of the point of sale system is one of the most important pieces in the process.

• The first step is to make sure the equipment configuration is done. Even with a single station system it is important to make sure that everyone understands where the customer receipts will print and if we need a remote barista or food printer.  If we have multiple stations, it's even more important.  

• Menu.  We then need as much menu information as you can get us!  It is amazing how many items are not listed on your paper menu or the menu board.  For the POS to be effective, we have to know all your up charges, flavor and food choices and more.  

• Menu review.  Once we have your menu, we need to review it.  This step happens about 80% of the way through our menu design in the POS.  We then want you (and any staff) to review the menu with one of our technicians.    This step is crucial as it allows us to alter the design and button placements if needed. 

• Training is usually performed at this step.  We really want to train on the employee level, management and then owner level.  This allows us to get you familiar with the system. 

• Credit Card setup.  If possible, we love to get the credit card information from you before the system ships.  That way we can perform test transactions and ensure it all works.  Some credit card companies can take 1-3 weeks to get us that information!  

• Gift Card design and setup.  If you are ordering gift cards with the system then we need to get a copy of your artwork.  That allows our team to make sure the gift card will be designed properly. Additionally, if you are using an existing company for gift cards, then you will need to allow for time to convert those into our system.  

• Shipping and installation.  The system is then boxed and shipped to you.  In most cases you will call SelbySoft and have us walk you through the exact setup.  All that is left is to determine a 'go live' date!